GOLF CHANNEL’s Monday premiere of The Haney Project, the network’s real-life series featuring Charles Barkley, was the most-watched premiere episode of a GOLF CHANNEL original series in the network’s history.
More than 800,000 unique viewers watched an airing of the program Monday night. The 9 p.m. show garnered a .40 household rating and also set records with Men 25-54 (.45). The previous high for a GOLF CHANNEL premiere was episode one of Big Break III: Ladies Only in 2005.
The premiere of The Haney Project also represented the most-watched Monday night (non-tournament) program of any kind on GOLF CHANNEL, and was the highest-rated program any day this year outside of tournament coverage and Golf Central.
The Haney Project follows one of the world’s best golf instructors, Hank Haney, in his attempt to fix one of the world’s ugliest swings. The seven-part series air Mondays at 9 p.m. ET, when Barkley allows cameras to chronicle a game gone south and follow Haney’s efforts to improve a swing that has been laughed at by millions and ridiculed by his closest friends.
With the successful launch of The Haney Project, GOLF CHANNEL continues its strong momentum in 2009, which has included record-setting viewership for PGA TOUR and LPGA Tour events, as well as unprecedented Web traffic for GolfChannel.com.
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